Penn

My most extensive creative work has been for the University of Pennsylvania (2014-2018).

Project Highlight:

Served as project lead and editorial director in the relaunch of Penn Parents, transforming it from a newsletter to a magazine. Collaborated across stakeholders and leadership to get the project off the ground. Created a streamlined publication process, executed a new editorial strategy, and managed all aspects of the redesign cycle from start to finish. Doubled the length of the publication and fully re-branded. The result was an on-budget, on-time product, which was well-received and readily applied as a powerful development tool.

I took the publication from this:
Fall 2016 issue >>
Spring 2017 issue >>

To this:
Fall 2017 relaunch >>

All copy was written by me.

Other Projects

I have a wide range of samples available upon request. Just send me an email to see more.

Feature stories
Short-form copy
Donor profiles
Event scripts
Speeches
Institutional resolutions
Leadership messaging
Event & program marketing materials
E-newsletters