I’ve created a wide variety of online content across different channels and platforms. Here are some examples:

• Weekly newsletters: Depression.Mental-Health-Community.com newsletter
• UGC content: Poll article
• Q&As: Ask the Advocates
• Blogs: Higher education insights
• Surveys: Patient survey results (copy + data by me, art by Brooke Pelczynski)
• Infographics: Patient treatment survey (copy + data by me, art by Mike Meulstee)
• LinkedIn content: B2B corporate page management
• Facebook content: Posts and moderation
• Live online events: Instagram Live host
• Canva collateral: Event sponsorship packet (copy + design by me)

My most extensive marketing and communications work has been for the University of Pennsylvania.

Project Highlight

Served as project lead and editorial director in the relaunch of Penn Parents, transforming it from a newsletter to a magazine. Collaborated across stakeholders and leadership to get the project off the ground. Created a streamlined publication process, executed a new editorial strategy, and managed all aspects of the redesign cycle from start to finish. Doubled the length of the publication and fully re-branded. The result was an on-budget, on-time product, which was well-received and readily applied as a powerful development tool for the Penn Parents program.

Comprehensive Collateral

I have a wide range of samples available offline. Just send me an email to see more, and a few examples are linked below.

• Feature stories
• Print publications
• Alumni and donor magazines
• Donor profiles
• Event scripts
• Speeches
• Institutional resolutions
• Leadership messaging
• Stewardship letters
• Event & program marketing collateral
• E-newsletters
• Copyediting for Penn GSE Magazine and Haverford magazine

From resumes to personal statements, I have provided extensive developmental editing services for Everything’s Not OK… And That’s OK. I’ve edited a variety of Alissa’s professional writing projects, from her guest blogs for Forbes to her full-length book. I have also collaborated with Alissa on marketing and communications strategies as a TEDx speaker, podcast host, and corporate learning facilitator.

Developmental editor for: “How to Listen and How to Be Heard: Inclusive Conversations at Work” by Alissa Carpenter [Career Press, May 2020]
Named a Best Nonfiction Book of 2020 by Cosmopolitan

Pittsburgh Magazine is where I got my start. Pitching stories, interviewing subjects, writing copy, composing headlines… All that good stuff. I was a monthly contributor before moving back to Philly in 2010.

Some of my vintage work from the ‘Burgh:

• Jingle Sells
• Best (and Worst) of Pittsburgh
• In Your Corner
• Dok Harris
• Night Shift
• Not Just Another Night Out
• Roller Coaster Tycoon