My most extensive creative work has been for the University of Pennsylvania (2014-2018).
Served as project lead and editorial director in the relaunch of Penn Parents, transforming it from a newsletter to a magazine. Collaborated across stakeholders and leadership to get the project off the ground. Created a streamlined publication process, executed a new editorial strategy, and managed all aspects of the redesign cycle from start to finish. Doubled the length of the publication and fully re-branded. The result was an on-budget, on-time product, which was well-received and readily applied as a powerful development tool.
I took the publication from this:
Fall 2016 issue >>
Spring 2017 issue >>
Fall 2017 relaunch >>
All copy was written by me.
I have a wide range of samples available upon request. Just send me an email to see more.
Event & program marketing materials